Market Entry Strategy
Identify target accounts, competing products, pricing requirements and sales partners before entering Japan.
// The Japan Context
Identify the buyers, competing products and sales route for your technology.
StrategyCore develops the Japan sales plan with your executives and carries out the agreed local work. We assess the market segments, competing products, prospective accounts and sales partners, then agree pricing, Japanese product materials, engineering resources and responsibilities. Market planning is part of the vendor partnership; our revenue comes from licences and support rather than a separate market-entry retainer.
Our in-house localisation specialist translates and adapts your product documentation, marketing materials and sales collateral for Japanese prospects, customers and sales partners. We also assist with software and user-interface localisation where needed, with scope and timing agreed with your product team.
// Market Entry Strategy
How we deliver
Addressable Market Sizing
We estimate the market for your product by industry, company size and region. We use dated published research alongside our experience of Japanese buyers, and record the assumptions and limits so your team can judge the estimate.
Competitive Landscape Analysis
We identify the domestic and international products Japanese prospects already use, their sales partners and available pricing information. The comparison helps us agree the product’s local positioning, the requirements it can address and the accounts to pursue.
Target Account Prioritization
We prepare a ranked list of enterprise, government and channel accounts. For each priority account, we identify relevant contacts, existing products, purchasing steps and budget timing, and record what still needs to be confirmed.
Japan sales, pre-sales and support plan
We turn the account and product analysis into a plan for the first 90 days, the first year and expansion. The plan assigns pre-sales, sales, deployment and post-sales technical support work, partner development, prospect-development milestones and review dates to the teams responsible.
// What's Included
What's included
- --Addressable market sizing by vertical and segment
- --Competitive landscape vs. Japanese and foreign incumbents
- --Pricing and packaging for Japanese procurement norms
- --Target account ranking across enterprise, government, and channel
- --Product data-handling and industry requirements to confirm with the prospect
- --Japan sales plan covering the first 90 days, first year and subsequent growth
- --Japanese translation and localisation of vendor documentation, marketing materials and sales collateral
- --Software and user interface localisation support where needed, with scope and timing agreed with the vendor
// Timeline
Planning and delivery schedule
4 to 8 weeks
We agree dates with the vendor after confirming the product scope, prospect requirements, procurement steps and available delivery team.
// Applicable Solutions
AI, data engineering and cybersecurity
// Related Services
Other services for your Japan operation.
Build the Japan account and partner plan together.
Share your global strategy, existing Japan activity and available sales and engineering resources. StrategyCore can identify target accounts, assess competing products and sales routes, then agree and carry out the local prospect development, localisation and technical preparation.